What we built. The numbers as they were.
Four stories that capture the pattern: install the conversion system first, layer ads structures second, let revenue compound third. Names and numbers as recorded at the time of engagement.
Fountain pens & stationery
Fountain Pen Revolution
Sales up 40% year over year. On the story he already had.
Kevin Thiemann has been selling fountain pens since 2011 — a side hustle at the kitchen table that became a full-time business by 2017 and has grown every year since. What he had never done was tell anyone why. We installed the Narrative Engine on his email list, took the same stories to YouTube, and pointed both at the catalogue he already had. Revenue is up 40% year over year.
With Kevin Thiemann
South-Asian inspired fashion
MOR Collections
From pop-up shows to 5X ROAS.
Mayuri had been running her south-Asian inspired fashion brand for a few years, hopping from one pop-up show and event to another. She implemented a fraction of our website structures and boosted conversions by 200% in just 7 days. Then using our ad structures with her existing content, she achieved a 5X ROAS on ads.
With Mayuri Baheti
Adventure binoculars
Nocs Provisions
0.8% → 1.5% CR. 0.5X → 4X ROAS. In 2 months.
Chris launched his adventure-focused binoculars brand and was sitting around $5–10k/mo. He refined his website using our tools and improved from a 0.8% conversion rate to a baseline of 1.5% — an 87% increase. Then he set up our ads structures and went from 0.5X ROAS to 4X ROAS in 2 short months, which allowed him to seek more capital and scale.
With Chris
Adaptogenic mushroom wellness
Malama Mushrooms
+10% on a 7-figure brand. With $0 added to ads.
Ben built Malama Mushrooms into a 7-figure brand and hit a ceiling. We installed the email, website, and lifetime-value systems — no ads added — and surfaced revenue that was already in the list. $3K/mo in new revenue showed up in three weeks, overall sales lifted 10%, and email conversions jumped 300% inside thirty days. Story-led publishing on the same audience he already had.
With Ben Lillibridge
Read the full case studySummer fashion
Boardies
Doubled CR in 90 days. 2X ROAS in 14. All on his own.
Nick built a summer fashion brand and struggled to find profit through advertising. He leveraged our website conversion systems which doubled his conversion rate in under 90 days, AOV shot up by 52%, and implementing our ads structures let him hit 2X ROAS on ads month after month — in just 14 days. All on his own.
With Nick
Footwear (recycled tire rubber)
Indosole
1.5X → 3X → 5X ROAS. 75X revenue pace.
Kyle and Chris had an amazing footwear brand made from recycled tire rubber. Within just 2 weeks, our core ads structures were implemented and instantly doubled their ROAS on ads from 1.5X to 3X. In 3 months, their ROAS increased further to 5X, setting their pace to increase revenue by 75X.
With Kyle & Chris
When the ad system runs
$110K spent. $1.15M back.
The pattern in the numbers above isn’t about ad magic. It’s about the conversion machine and email flows being installed first — so every paid click lands somewhere built to convert.
10X+ return on ad spend. Real Meta dashboard. One client. The same systems used across all the case studies above.
Storytelling, not ad spend
Email revenue, $0 added to ads.
One DTC brand. We installed the email flows, rewrote the sequences as story-led narratives, and let the engine run. Ad spend didn’t change. Revenue did.
Most operators fix ads first because the dashboard is louder. Email is the quiet system that compounds without cost — if the story underneath is real.
Email MRR · 12-month build
$0 added ads
“We don’t grow brands we wouldn’t use ourselves. That’s the filter. Always has been.”
Christian McLeod · Founder
Founders, unprompted
From the people who actually grew.
“We went from slow and overwhelming to simplified and exploding. VoyaOS gave us awesome systems and didn't break the bank. We were doing work with a machete, and this came in with a surgical tool.”
Ben Lillibridge Owner of Malama Mushrooms “I came to this system with the expectation of finding it similar to other “ecommerce programs” out there where they show you how to post on social, run basic ads or pick a dropshipping product to sell… But VoyaOS exceeded my expectation with it's predefined systems that are useful and usable in real projects and not just ‘amateur’… Thanks Christian for the awesome content. :)”
Angela Davis Owner of FreedomX “I absolutely loved this! As someone who had quite a lot of prior experience in ecommerce marketing, I was skeptical, but in the end I was incredibly impressed. The way Christian taught this system was very clear and straightforward. I'm excited to continue my journey in ecom with VoyaOS at hand.”
“You guys are the real MVPs. Set up your automation tools and now my business is running like clockwork while I plan the next big move. Learned a lot of new tricks I never would have found without you.”
Dan Lorenz Owner of Guerilla Franchising “I am the type of person who usually enrolls in a thousand programs and never manages to finish them, but this system is so practical and well organized that it gave me the motivation to finish it. I recommend it for everyone who is starting or looking to scale in ecommerce.”
Mason Schrek Owner of Pacific Overlander “Even the Masterclass is the real deal, no nonsense, just stuff you can actually use, but the real nuts and bolts are in the system itself. Major props to Christian and the folks at VoyaOS for the direct line to their brains and helping us make our operation smoother and bigger!”
Kaine Whiteway Owner of SoftServe “Stumbling onto VoyaOS was a turning point for me. Their ad game is real, and their storytelling system… It's changed how my audience vibes with my content. Blessed this came across my path.”
Shira Yehezkel Owner of The Crystal Bazaar “This program truly stands out from others I have taken. The system is packed with excellent examples and high-quality materials, making the experience engaging and insightful. I finally feel like I have some direction with growing my store!”
Jaymie Friesen Owner of LongWKND “Amazing system! Well organized and crystal clear! Christian is a real master. One of the best programs I've ever attended!”
Valeria Tumietta Shopify Store Owner “With Voya – I now know with 99% certainty that what I put in with time or money will give me a return.”
Mayuri Baheti Owner of MOR Collections “Shout out to Christian! My ads and emails are finally making sense with my website and landing pages, and it's truly helped create consistent messaging that connects with our market.”
Jeremy Hoffman Owner of Oasis Adaptogens “Ansel came in and immediately got to work. With their commitment to impact, it instantly gained our trust. They analysed our market and gave us the roadmap to hit our goals.”
“The company's ability to know what content would work and when was impressive. Ansel did not only settle on planning everything, they meticulously studied and executed.”
“The professionalism and creative process were very fluid. It is easy to work with the team. I just want more of them, cloning their team as they work like crazy to satisfy their customers.”
“I was very impressed with the level of industry knowledge that Ansel had. We had worked with multiple agencies in the past, but it did not meet our expectations. Ansel was very patient as we tried to keep up with the advanced research they did, but what most impressed my team was how willing Ansel was to educate us throughout the process.”
“Project management is one of Ansel's strengths. Most impressive about this company is their knowledge of consumer insights and behavior. Their ability to guide the company on brand growth was a bonus.”
“Ansel's team is very professional and organized. Their workflow was very effective and their results were impressive.”
“Our conversion rates were absolute trash. A basic product and website doesn't sell itself. With someone who knows what they're doing in control, we now have the time to focus on every other part of the business.”
“In the last 3 weeks, we've made twice as much as the entire year before working with Ansel.”
“Working with Ansel helped me take the marketing and exposure to a level I didn't know was possible.”
Ready
Want results like these? Start with one of the systems.
- 01VoyaOSThe e-commerce growth system.
- 02HIVIZThe service-business growth system.
- 03Christian McLeodBuild online. Live offline.