We grow brands worth growing.
Three battle-tested systems. One philosophy. We replace scattered tactics with engineered growth machines that scale revenue and impact at the same time — without the agency overhead, the retainers that go nowhere, or the templates everyone else is using.
A few of the 123 · Conscious-growth installs
The practice
Three systems. One game plan.
Same methodology. Three verticals. Pick the one that matches what you’re building — or email us and we’ll point you.
VoyaOS
The e-commerce growth system.
For DTC and Shopify founders ready to scale conversion, ads, and retention without hiring an agency.
- 123 brands · 52+ niches
- 5X ROAS structures · 2X conversion playbooks
- Used by SeaTrees, Indosole, MOR, Boardies, Nocs
HIVIZ
The service-business growth system.
For contractors, trades, and local service operators who want a marketing engine that runs without them.
- GHL marketing infrastructure, installed
- Outreach machine + SEO content engine
- Built for plumbers, electricians, roofers, builders
Christian McLeod
Build online. Live offline.
For founders with a mission who want to earn online and live in the real world — building something that funds a life spent outside it.
- A program you join, not a course you buy
- Story-first growth, installed by the operator
- For people who'd rather be outdoors
A note on what this is
These are systems, not courses.
You don’t buy a course off Ansel. You buy a repeatable process — the same conversion, ads, retention, and storytelling machinery we’ve installed in 123 brands — plugged directly into your company.
And Christian comes in personally to guide you through the installation. Strategy calls, tear-downs, decisions made together, accountability for the outcome. No agency contracts. No retainers. No video courses to binge alone.
The thesis
Most agencies sell tactics. We install systems.
You’ve probably already tried the agencies. The retainers that ran six months and produced a deck. The freelancers that ghosted at the worst possible moment. The funnel templates everyone on Twitter was selling. The AI tools that made you sound like everyone else.
Tactics don’t compound. Systems compound. Ansel was built around that thesis — one game plan, installed end-to-end, owned by the founder, running long after the engagement ends. We’ve installed it 123 times across 52+ niches in 23 countries. Same machine. Different products on top.
Today the practice runs three systems. VoyaOS for e-commerce founders. HIVIZ for service businesses. Christian McLeod for personal consulting. Across all three: the same compounding philosophy. And 1% of every dollar — every year since 2019 — back to the planet.
“We don’t grow brands we wouldn’t use ourselves. That’s the filter. Always has been.” Christian McLeod · Founder
Receipts
Some of what compounded.
Fountain pens & stationery
Fountain Pen Revolution
Sales up 40% year over year. On the story he already had.
South-Asian inspired fashion
MOR Collections
From pop-up shows to 5X ROAS.
Adventure binoculars
Nocs Provisions
0.8% → 1.5% CR. 0.5X → 4X ROAS. In 2 months.
Adaptogenic mushroom wellness
Malama Mushrooms
+10% on a 7-figure brand. With $0 added to ads.
Summer fashion
Boardies
Doubled CR in 90 days. 2X ROAS in 14. All on his own.
Footwear (recycled tire rubber)
Indosole
1.5X → 3X → 5X ROAS. 75X revenue pace.
When the systems run
$110K spent. $1.15M back.
One client. One ad system installed. Real Meta dashboard, not a chart we drew. This is what compounding looks like when the conversion machine, ad structures, and email flows are all running together.
Pattern repeats: install the conversion system first, layer ads structures second, retention loops third. Revenue compounds while ad spend stays flat.
Storytelling, not ad spend
Email revenue, $0 added to ads.
One DTC brand. We installed the email flows, rewrote the sequences as story-led narratives, and let the engine run. Ad spend didn’t change. Revenue did.
Most operators fix ads first because the dashboard is louder. Email is the quiet system that compounds without cost — if the story underneath is real.
Email MRR · 12-month build
$0 added ads
Free 30-min strategy session
Find the levers already in your business.
We’ll audit your e-commerce store or service business against the same framework we’ve run on 123 brands. You’ll leave with the three biggest profit levers we see — conversion, retention, ads — and a plan to pull each one.
- 30 minutes, 1:1 with a Voya specialist or Christian directly
- Free audit deck delivered after the call — yours to keep
- No pitch. If a system fits, we’ll say so. If not, we’ll point you elsewhere.
As featured in
1% for the Planet
Impact wasn’t a marketing line. It was the point.
We’re a registered member of 1% for the Planet. 1% of every dollar earned, every year since 2019, goes to vetted environmental nonprofits — specifically ocean cleanup, reforestation, and circular-economy work.
Not a marketing pillar. The actual business model. Your project funds this directly.
Founders, unprompted
From the people who actually grew.
“We went from slow and overwhelming to simplified and exploding. VoyaOS gave us awesome systems and didn't break the bank. We were doing work with a machete, and this came in with a surgical tool.”
Ben Lillibridge Owner of Malama Mushrooms “I came to this system with the expectation of finding it similar to other “ecommerce programs” out there where they show you how to post on social, run basic ads or pick a dropshipping product to sell… But VoyaOS exceeded my expectation with it's predefined systems that are useful and usable in real projects and not just ‘amateur’… Thanks Christian for the awesome content. :)”
Angela Davis Owner of FreedomX “I absolutely loved this! As someone who had quite a lot of prior experience in ecommerce marketing, I was skeptical, but in the end I was incredibly impressed. The way Christian taught this system was very clear and straightforward. I'm excited to continue my journey in ecom with VoyaOS at hand.”
“You guys are the real MVPs. Set up your automation tools and now my business is running like clockwork while I plan the next big move. Learned a lot of new tricks I never would have found without you.”
Dan Lorenz Owner of Guerilla Franchising “I am the type of person who usually enrolls in a thousand programs and never manages to finish them, but this system is so practical and well organized that it gave me the motivation to finish it. I recommend it for everyone who is starting or looking to scale in ecommerce.”
Mason Schrek Owner of Pacific Overlander “Even the Masterclass is the real deal, no nonsense, just stuff you can actually use, but the real nuts and bolts are in the system itself. Major props to Christian and the folks at VoyaOS for the direct line to their brains and helping us make our operation smoother and bigger!”
Kaine Whiteway Owner of SoftServe “Stumbling onto VoyaOS was a turning point for me. Their ad game is real, and their storytelling system… It's changed how my audience vibes with my content. Blessed this came across my path.”
Shira Yehezkel Owner of The Crystal Bazaar “This program truly stands out from others I have taken. The system is packed with excellent examples and high-quality materials, making the experience engaging and insightful. I finally feel like I have some direction with growing my store!”
Jaymie Friesen Owner of LongWKND “Amazing system! Well organized and crystal clear! Christian is a real master. One of the best programs I've ever attended!”
Valeria Tumietta Shopify Store Owner “With Voya – I now know with 99% certainty that what I put in with time or money will give me a return.”
Mayuri Baheti Owner of MOR Collections “Shout out to Christian! My ads and emails are finally making sense with my website and landing pages, and it's truly helped create consistent messaging that connects with our market.”
Jeremy Hoffman Owner of Oasis Adaptogens “Ansel came in and immediately got to work. With their commitment to impact, it instantly gained our trust. They analysed our market and gave us the roadmap to hit our goals.”
“The company's ability to know what content would work and when was impressive. Ansel did not only settle on planning everything, they meticulously studied and executed.”
“The professionalism and creative process were very fluid. It is easy to work with the team. I just want more of them, cloning their team as they work like crazy to satisfy their customers.”
“I was very impressed with the level of industry knowledge that Ansel had. We had worked with multiple agencies in the past, but it did not meet our expectations. Ansel was very patient as we tried to keep up with the advanced research they did, but what most impressed my team was how willing Ansel was to educate us throughout the process.”
“Project management is one of Ansel's strengths. Most impressive about this company is their knowledge of consumer insights and behavior. Their ability to guide the company on brand growth was a bonus.”
“Ansel's team is very professional and organized. Their workflow was very effective and their results were impressive.”
“Our conversion rates were absolute trash. A basic product and website doesn't sell itself. With someone who knows what they're doing in control, we now have the time to focus on every other part of the business.”
“In the last 3 weeks, we've made twice as much as the entire year before working with Ansel.”
“Working with Ansel helped me take the marketing and exposure to a level I didn't know was possible.”
The arc
How it got here.
The short version — the operator first, then the practice he built.
Before Ansel
- 1992Born
Montana, USA.
- 2000Ireland
Moved to the west coast. First websites in Visual Basic 5 — mostly to play Solitaire.
- 2009Engineer
Mechanical engineering. A decade of learning how things come apart and go back together.
- 2014Photographer
A decade learning the creative arts — photography, film, and storytelling writing. Pieces published across some of the world's biggest magazines.
- 2016Simply Adventure
Built a media company from scratch. 150K followers · 130K email.
- 2017Roam exit
Joined as Growth Director. 100K → 1.6M followers in twelve months. Outside Magazine acquired.
Ansel, 2018 – now
- 2018Ansel founded
Built to help impact-focused brands grow.
- 2020VoyaOS
A full-stack e-commerce growth system. Built to scale rapidly.
- 2022HIVIZ
Service-business growth — lead acquisition, repeat business, referrals — for tour operators, contractors, trades.
- 2024Story-First (FieldWork)
Bridges all three. Converts more customers through authentic storytelling.
- 2026Today
123 brands · $220M+ revenue · 23 countries · 52+ niches.
Our partners
Certified on the platforms we build on.
FAQ
Questions you might have.
Are you still doing e-commerce work?
Yes — through VoyaOS. The original Ansel was an e-commerce agency (123 brands, $220M+ scaled, 2018–2024). That methodology is now installed inside VoyaOS, so DTC founders can run it themselves. Ansel itself has expanded into the broader growth-consulting practice across three systems.
What's the difference between VoyaOS, HIVIZ, and Christian McLeod?
Same underlying methodology, three different verticals. VoyaOS runs the playbook for D2C / Shopify brands. HIVIZ runs it for service businesses (contractors, trades, local). Christian McLeod Consulting is the program you join to build online and live offline — story-first growth for founders with a mission who want the business to fund a life spent outdoors, not replace it. Book a call and we'll talk about whether it fits.
Do you only work with mission-driven brands?
We aim to work with founders who have a brand and offering they're genuinely passionate about — and who want to impact the world for the better. In practice that means real products solving real problems for the planet, the people on it, or the systems that connect them. The work compounds when the founder cares; that's when we say yes.
What does 1% for the Planet actually mean?
We're a registered member, not a marketing line. 1% of every dollar earned, every year since 2019, goes to vetted environmental nonprofits — specifically ocean cleanup, reforestation, and circular-economy work. Your project funds that directly.
How do I know which system is right for me?
Tell us what you're building and we'll point you. If you sell physical products online → VoyaOS. If you run a local service business → HIVIZ. If you want to build online so you can live offline, with the operator who built it working alongside you → Christian McLeod Consulting. If you're not sure, book a call.
How long until I see results?
Pattern across 123 brands: conversion lift in the first 30 days. Ads ROAS shift in 60. Revenue compounding by month 3. Some moved faster (Mayuri at MOR — +200% conversions in 7 days, Nick at Boardies — 2X ROAS in 14). Yours depends on where you start.
Ready
Tell us what you’re building. We’ll point you at the right system.
VoyaOS, HIVIZ, Christian McLeod — or one of us will run it for you. Either way: a real human reads every email and replies within 24 hours.